Sales and Marketing

ODL Inc.: in May announced that Amy Post joined the company as its national marketing manager for ODL Pro Channel, where she’ll lead the marketing team and oversee the transition to a new digital focus. Post holds a bachelor’s degree in broadcast communications from Grand Valley State University in Allendale, Mich., and has more than 14 years of higher education and technology marketing experience. Prior to her new role, she was vice president of marketing at Mano Byte Inc., where she oversaw the company’s digital marketing strategy.

Also in May, the company announced the addition of Sandra Anders and Amanda Fowler to its Pro Channel sales team, where the two will promote the ODL door glass and Western Reflections door glass brands.

Anders has more than 25 years of building industry sales experience, including nine years with Therma-Tru and five years with Endura Products. Fowler, who previously worked for Herman Miller and Grabber Inc., has been with ODL for nine years, previously serving as the national marketing manager for its Pro Channel. Fowler received a master’s degree in communication sciences from Grand Valley State University and a bachelor’s degree from Hope College.

Merrick Machine Company: recently announced Bob Krebs as the new national sales manager for RUVO (a subsidiary). Krebs joins the company with experience building sales teams in the construction technology, security integrations and telecom industries from his tenure with numerous Fortune 500 companies.

Tremco Inc.: recently announced the appointments of Amber Grayson and Lorne Weigt as senior technical sales representatives for its residential windows business. Grayson will be responsible for the company’s North-Central region and continued development of its North-West region, while Weigt will cover the Midwest and Northeast regions.

Grayson, who will be based in South Dakota, joins Tremco with more than 16 years of experience in the fenestration industry, including 10 years as a fenestration components independent sales representative throughout the region.

Weigt is based in Ohio and has 21 years of experience. He has a background in vinyl extrusions and door and window hardware, and brings an extensive understanding of components and fabrication, officials say. Weigt was also named as the Tremco Residential Business representative to the American Architectural Manufacturers Association.

GED Integrated Solutions Inc.: hired Trevor Kropf as regional sales manager, representing the company’s Canadian territory. Kropf’s responsibilities include promoting and selling all product offerings, by targeting existing customers through relationship selling and prospective customers through ‘consultative’ selling.


Heather Zorge: chief financial officer for Western Window Systems was named by Financial Executives International (FEI) as the recipient for its 2019 FEI Financial Executive of the Year Award in the private company category. The award goes to financial executives who have exhibited exceptional accomplishments as corporate stewards, while also contributing positively to their companies. Zorge has been with Western Window Systems since 2016. In 2018, she was named “CFO of the Year” by the Arizona Chapter of Financial Executives.


Driven by Emotion, McCrary-Tokes Finds Success in Life and Business

Love isn’t a word you often expect to be associated with business or politics. Yet, from serving as chief marketing director for Armorvue Window and Door to the lives she’s changed through legislative initiatives, Lisa McCrary-Tokes says it’s love that’s driven her. Following the tragic murder of their eldest daughter, Reagan, McCrary-Tokes and her husband, Armorvue’s president Toby, began petitioning for new legislation in Ohio that would prevent similar incidents—all while working to build the success of their business. McCrary-Tokes was recently awarded the Sun Sentinel’s Excalibur Award for her leadership across business and community. [DWM] reached out to her for an interview.

How she got into the business:

“Windows was my husband’s industry for his whole life and I was in fashion and cosmetics,” she says. “I was also a personal trainer and fitness instructor, so this was a big leap for me … When we transitioned from Ohio to Florida for Toby to open Armorvue, I ended up coming onboard to help out. It was supposed to be a temporary position but, shame on me. I did a good job and never got to leave! It must have been meant to be, however, because it has worked out well and my husband and I both bring positive attributes to the company.”

Regarding the challenges of a start-up:

“It’s difficult breaking into a new market and making a name for yourself. We have been very diligent and consistent about how we market in order to successfully do that.”

On the loss of her daughter and the need to keep going:

“At one point you’re not even sure if you can get out of bed, let alone continue to run a company,” she says. “We lost a child in the most brutal and hideous fashion that could ever be imagined by a parent or a family.” At the same time, “Because we are a family owned business and we’re small, our work family is family, too,” she adds. “That was really hard on a lot of the employees, because they were right there with us and knew our daughter and watched what we were going through. We were back and forth to Ohio which meant we had to depend on our employees to stay the course, with what they knew the company standards to be and try to hold all that in place.”

What enabled her to keep going:

“Fortunately, we are tight knit and connected and have a strong faith base,” she says. “We relied and leaned into that and found the strength and guidance to keep moving forward not only in the business but also to tackle flawed legislation in the state of Ohio that allowed this to happen.”

Her sense of moral obligation:

“We didn’t want any family to experience what ours had,” she says. “If you have the ability to impact something in a positive way that could make a difference in somebody else’s life for the better, then it’s your obligation to do it. It doesn’t matter how challenging, difficult or hard it might be—you still do it, because it’s just the right thing. That just stems from a foundation of love.”

Among her greatest successes:

“The second phase of the Reagan Tokes Act is now in front of legislators in the House and Senate, addressing the ankle monitor program in real time and reduction of caseloads for parole officers. They hope to be successful this year in getting this portion signed into law as well, so the integrity of the original Act is complete.”

Through the Reagan Delaney Tokes Memorial Foundation, the couple has awarded nearly $200,000 of scholarships to well-deserving students, she says— students who want to continue their educations, while providing safety and self-defense programs that are tied to each of the foundation’s events. For more information, visit

Executive Appointments

Forel North America

Marco Schiavon was appointed CEO of Forel North America, where he now oversees the operations of the company’s St. Paul, Minn., and Toronto, Ontario, locations.

Schiavon has been with the company for more than 30 years, across numerous positions. Officials say he was selected for his abilities to further the company’s development in North America, while increasing the efficiency of its customer service across the U.S. and Canada.

Cornerstone Building Brands Inc.

Jeffrey S. Lee was appointed executive vice president and chief financial officer for Cornerstone Building Brands Inc. Lee assumes the role from Shawn K. Poe, who announced his retirement earlier this year. He will serve as a member of the executive leadership team and will oversee financial strategy and execution, as well as investor relations.

Seaway Manufacturing Corp.

Patrick Goodrich, former vice president of operations, was promoted to the position of chief operating officer at Seaway. The son of president and CEO Jana Goodrich and vice president and CEO, Michael Goodrich, Patrick has served the family business in a variety of roles, starting as a child, sweeping floors, and most recently as an operations engineer, an operations manager and as vice president of operations. Goodrich previously worked as an applications engineer including for FeneTech before returning to Seaway. He holds a bachelor’s degree in mechanical engineering from Worcester Polytechnic Institute.

Masonite International Corp.

Following the retirement of Fred Lynch, June 3, Masonite announced that Howard C. Heckes now serves as its president and CEO. Heckes previously served as CEO of Energy Management Collaborative, a privately-held company providing LED lighting and controls and internet of things (IoT) conversion systems and service solutions. He brings with him more than 30 years of leadership, operational, sales and marketing experience, officials said. Heckes also joins the company’s board of directors.

Fenestration Canada

Amid its 2019 Spring Conference and Annual General Meeting, Fenestration Canada announced the appointment of Terry Adamson, technical director of Westeck Windows, as its new president. Adamson, who has been an active member with the organization since 2014, will serve for the 2019-20 term.

Quanex Building Products Corp.

In June, Scott M. Zuehlke was named interim chief financial officer (CFO) for Quanex. Zuehlke, who serves as the company’s vice president of investor relations, replaces Brent L. Korb. Officials say an executive search is underway to identify candidates for a permanent CFO.

Consolidated Glass Holdings

Ben Baum was appointed vice president of security sales for Consolidated Glass Holdings. In his new role, Baum is responsible for leading both inside and outside sales teams for the company’s security glass business units, including Dlubak Specialty Glass and Global Security Glazing.


84 Lumber: recently announced the promotion of John Hay to the position of divisional vice president (DVP) of the Mid-Atlantic region. Hay has been with the building materials supplier since May 1989, holding numerous roles over the past 30 years. As the Mid-Atlantic DVP, Hay is responsible for increasing sales and profitability throughout his region, as well as overseeing operations and staffing for more than 70 locations.

FeneTech Inc.: promoted Samantha Hudeck to manager of administrative services. Hudeck, who began with the company in 2012, has led FeneTech’s recruiting efforts in recent years, also contributing to the planning and implementation of its industry events. She graduated from Slippery Rock University with a bachelor’s degree in public relations and received a master’s degree from California University of Pennsylvania in sports management. Hudeck will continue to manage the company’s daily administrative functions, while also managing marketing for product lines.

Vitro Architectural Glass (formerly PPG Glass): appointed Bradley P. Boone director of the original equipment manufacturers (OEM) segment for residential glass and specialty glass markets. A 39-year company veteran, Boone has spent his entire career in the glass business, primarily in glass manufacturing and in the technical support, sales and marketing of glass products. For the past seven years, he has served as market manager for Vitro Glass’s residential glass segment.

Roto North America: named Patrick Kampermann as director of finance. Kampermann started with the Roto Group in 2016, later joining Roto Frank AG as the head of controlling. He has 12 years’ worth of experience in different controlling and finance positions, with experience in the manufacturing, construction, automotive and energy related industries. Kampermann has a degree in international business and is a certified accountant.

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DWM Magazine

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