JELD-WEN Canada is launching a television commercial to drive awareness for its national line of window and door products. The commercial spot is part of a larger brand awareness campaign and will air on Rogers Sportsnet broadcasts of all remaining Toronto basketball games. In Canada, JELD-WEN manufacturers three regionally specific window and door collections and offers products from other North American flagship facilities.

The company has been manufacturing windows and doors in Canada for more than 26 years, and employs more than 1,000 Canadians in four manufacturing facilities and one distribution center across the country. Their campaign intends to inform and educate homeowners on JELD-WEN as a national brand, and of the energy and performance benefits that their products offer Canadian homeowners.

“Today marketing is all about brand building,” said Paul Commisso, director of marketing and product line management for JELD-WEN of Canada. “The JELD-WEN brand is strong, and this is critical in today’s environment.”

The television advertising will be accompanied by a digital marketing campaign, which the company is developing to educate homeowners on the role windows play in energy consumption/savings and overall home comfort.

“We need to continue to support our channel partners and invest in our brand presence with consumers in the markets we serve. With this new campaign, we feel we have something that is both relevant and authentic to our brand,” Commisso said.

To see the full commercial, click HERE.

Leave a Reply

Your email address will not be published. Required fields are marked *