Lifetime Windows & Siding announced that it has received the 2020 BBB Torch Award.

The Better Business Bureau (BBB) honors businesses for exceptional commitment and integration of ethical practices by presenting the yearly Torch Award to small, medium, and large businesses determined by employee population size. Lifetime took the award in the medium business category.

In the application, Lifetime focused on efforts from previous years and, more specifically, during the pandemic. Judges, who are comprised of community partners, measure business practices by the company’s ethical impact on employees, customers, corporate partners, and leaders.

BBB Torch Award judges recognized Lifetime for the decisions it made during the pandemic; these decisions created challenges in the short term, but created long-term value and benefit. For example, Lifetime kept its entire staff of 68 employed by renegotiating advertising and media buys, retaining a grateful and highly motivated staff. Lifetime also sought to reduce financial stress for customers by offering homeowners their significant discounts. This action increased sales and revenue which in-turn required the hiring of more people. Additionally, Lifetime expanded its community support efforts, creating a partnership with the Food Bank of the Rockies and donating over $100,000 to date.

“We work hard on the right things, but we also do things the right way. Specifically, we treat our employees, partners, and customers with respect and integrity,” said Lifetime CEO Peter Svedin.

Traditionally, the winners of the BBB Torch Award are announced at a gala, however, due to the pandemic Lifetime instead received a surprise visit from the BBB team and Kirk Yuhnke of Fox31 to the downtown Denver office in October 2020.

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