Palmer-Donavin, a building materials distributor and door fabricator in the Midwest, has announced it is changing the name of its Seal-Rite Door Division and rebranding its corporate identity.

For almost 40 years, Seal-Rite Door has professionally fabricated and distributed custom Therma-Tru Doors in the Midwest. In 2013, the company was acquired by Palmer-Donavin, but the companies have continued to run as independent businesses until now.

Effective January 1, 2020, Seal-Rite Door will begin operating as Palmer-Donavin.

“Moving forward, we will operate as two divisions: Palmer-Donavin Building Materials Division and Palmer-Donavin Door Division,” vice president of Palmer-Donavin Door Division Matt Kaufman explains. “With both divisions under one name, we can more effectively drive efficiencies and innovation with the goal of making it easier to do business. Changing our name to Palmer-Donavin allows us to build on the century-long legacy it holds and move forward with one mission.”

These changes have prompted the company to rebrand the Palmer-Donavin corporation as well, officially starting on January 1, 2020. There will be a new company logo, and both divisions will be represented on one unified website.

“Our new brand identity is more than just a change on a business card or invoice, it’s the continual commitment to stay relevant, add more value to our partners, and create a platform for growth,” CEO Ron Calhoun says.


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