How do I show up when someone searches for door and window products? How can I reach more customers using the Google My Business ranking? Ogy Nikolic, CEO at OGO Sense, answered those questions and more for door and window companies in a recent webinar hosted by Delta Kits. Nikolic was full of practical advice for companies looking to help customers find their businesses on the web.

“It helps if you have a keyword in your business name or DBA,” he said. “Use a local number as opposed to toll-free if you can. Avoid using a number associated with another business listing.”

Additionally, if you are a business with multiple locations, be sure to have a separate page for each location when using Google My Business. Nikolic said this makes things easier to track when using Google tracking services.

“Focus on increasing the quality and quantity of links on your website,” he added. “See where others are getting their backlinks. Don’t focus on things like Facebook links, as those won’t increase your traffic.”

Another great tip has to do with reviews—including the suggestion that you should ask for them on an ongoing basis. In the process, Nikolic advised sharing a direct link with clients so they can post a review easily.

“It’s better to add more gradually,” he said. “Do not buy fake reviews.”

Being listed in industry directories also goes a long way toward building credibility, Nikolic said. “If you are new to this industry, you need to get listed in different directories to increase trust,” he explained. “If you have been around for a while, you should check to ensure your info is correct.”

He also said it is critical to ensure you use your name, address and phone number consistently across the web, and personalization is important as well. “Upload photos, add promotions and add posts to your Google My Business listing if you have news to share,” he said.

As with any service you use, it is important to monitor your activity.

“Double-check your dashboard in Google My Business,” he said. “The stats in there are very important.” This includes monitoring your click-through rate and checking on mobile clicks to call.

Nikolic also showed participants how to add a new listing and update an existing one, just to “show how easy this is to do.” Amid the demo, he also showed the importance of using keywords and showed how to change an 800 number to a local one for better results. It’s these and other measures that he says stack up when it comes to making your business accessible over the web.

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