Paradigm held its third annual conference last month with more than 100 representatives of door and window manufacturers from around the U.S. and Canada gathering in Madison, Wis., to take part in the event.

The Annual Paradigm Conference had over 100 attendees this year. Photo provided by Paradigm.

Designed to bring together users of Paradigm’s technology platform, the Paradigm Annual Conference started in 2016 as the “User Group Event” according to marketing manager Ryan Mayrand.

“The goal of the conference is to connect and collaborate with Paradigm customers to deliver greater value through education, networking and collaborative development of our technologies looking ahead to the future,” Mayrand says.

After the tragic shooting at the company’s Middleton facility caused the company to cancel last year’s event, Mayrand said they are happy they were able to resume the usual collaborative event.

This year, the focus was on listening to the trends and challenges customers are experiencing and having a dialogue about what they want to see.

The event’s education sessions are organized into three tracks: marketing, information technology (IT) experts and executives.

Mayrand said visualization is of great importance for marketing to consumers in the industry right now. The use of augmented reality, like in the company’s recently released product Paradigm View, dealers can show their customers an augmented version of the doors or windows in which they’re interested, displayed on the house as though they were already installed.

Paradigm View shows customers what products could look like on their home. Photo provided by Paradigm.

This technology makes use of artificial intelligence and deep machine learning, two of the IT trends discussed at the conference. While these trends are just beginning to be leveraged for the industry, Mayrand says consumers were interested to see how they could be used to create market value.

“They’re not generally interested in just paying for the bells and whistles, it needs to solve real-world business problems that they’re experiencing,” Mayrand says, eliciting the value of the feedback they receive at the conference.

“We say something like, ‘okay, we are hearing that from you, here are a few ideas on how to leverage that. Does that meet the criteria for solving that problem for you?’ And then that dialogue helps us decide if it’s worth the investment to pursue creating that solution,” Mayrand says.

Mayrand emphasizes the influence customer feedback has on future conferences, saying that the company relies on user surveys to formulate future topics at the conference.

An overall future development the company is working to achieve, through the efforts of the conference, is a better user experience for a variety of users. Whether that be manufacturers on the assembly-line floor who need a mobile platform, or executives who need a comprehensive display, or consumers who want to see thoughtful aesthetics, Mayrand says the aim is “allowing the manufacturers and retailers—our customers—to present their products with the best foot forward.”

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