Recent research from the Freedonia Group says the $28 billion US door and window market’s projected 4%-growth through 2023 is fueled by a variety of factors including design trends.

The full list includes:

  • Increases in building construction activity;
  • Design trends favoring more, larger and costlier windows and entry doors;
  • Rising interest in smart glass and other value-adding technologies in windows that promote building efficiencies; and
  • Intensifying severe weather patterns and other factors supporting sales of higher-value weather-resistant windows and doors.

The new Freedonia Group study examines the door and window market by several different factories; product, material, market and geographic region in value terms at the manufacturers’ level. The study suggests the key determinant to door and windows sales is the health and composition of the construction industry.

The two markets defined for demand are residential, including multi-family buildings, and commercial. According to the study, the demand for different types of doors and windows varies significantly depending on whether the structure is in one of these two categories.

The study also analyzes key trends affecting the market, including smart technologies, industry standards, environmental regulations and green building certification programs, as well as aesthetic and design preferences.

A factor strongly affecting builders’, building managers’ and homeowners’ product purchasing decisions has been aesthetic and performance considerations. Especially as evolving design trends and advances in smart glass technology are creating opportunities for higher-priced and higher-performing windows and doors, the study explains. It also notes that interior design trends are driving demand for more expensive niche products, such as interior barn and glass-paneled doors.

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