We all strive to have importance in our work and to have it last. It is very rewarding for your innovation team to realize their work will have a long life. But how do we accomplish this? It seems best to not just create innovation policy but to create an “innovation culture.”

First we need to understand what a corporate culture is. The dictionary definition: “The set of shared attitudes, values, goals, and practices that characterizes an institution or organization; the set of values, conventions, or social practices associated with a particular field, activity, or societal characteristic.” The culture of your enterprise should be the core focus of the key leaders since it defines how you service your customers and employees. If we simply expect the mission and vision statements to create a culture, we are mistaken. It takes explanation, education and consistency to build a culture. Almost every action the leaders take is measured against the quoted culture. So how do we create the innovation culture?

  • Define your realm of innovation by investigation of your customers, market and space;
  • Create a solid statement of your innovation vision;
  • Think and evaluate your messages about risk and remove the fear;
  • Build an appropriate training plan for everyone;
  • Treat the culture build as an internal marketing activity;
  • Make it a daily and weekly activity to improve the culture;
  • Integrate innovation metrics into your key performance indicators (KPIs);
  • Encourage personal study of the books and YouTube videos that fit, and;
  • Constantly sell the program through top leaders.

The following video is also a great start in understanding what needs to be done to build

One aspect of culture change is to manage the “unlearning” of the current culture. Just like fish do not see the water they swim in, we don’t see the culture we live in. Until a compelling case is made and understood, the existing “water” will stay in place and you will break yourself on it.

Another important point is to look outside your own walls for ways to build culture. It is difficult to just look internally and have the perspective to build a great culture. These outside experiences are essential to liberating your thinking and spawning new ideas.

Every organization has a culture whether they build it or it just happens. Usually the cultures that are not managed decay into something that is not productive or effective. You will serve your business well by evaluating the existing culture, and planning to implement a lasting innovation culture.

Keep innovating!

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