In studies, it has been revealed that 35 percent of us are right-brained, 25 percent are left-brained and the rest are mixed. In our quest to be the best innovators, it helps to understand your own tendencies.

Some of the best inventors and innovators in history have been right-brained such as Newton, Da Vinci, Einstein and Edison. These individuals are often good at memorizing, and they think in visual images. They have a very random, imaginative orientation.  When talking to people, they have a brain shift from one part to another. They listen while they look at you and look away when they answer,  they are constantly aware of the situation. They are very creative, playful, holistic, athletic, artistic, detail-oriented, entrepreneurial, emotional, subjective, motivated, symbolic, and musical kind of people.

Left-brainers have these tendencies; analytical and logical in most situations, good in memorizing formulas, use a very sequential approach,  and good verbal approach stressing on words, symbols and numbers. Left thinkers are military leaders, organizers, musicians  and planners  Famous lefties are: Julius Caesar, Alexander the Great, Bach and Paul McCartney

To find out your tendencies, a quick quiz is available that asks 32 questions. Here’s a sampling:

  1. I wear a watch.
  2. I keep a journal.
  3. I believe there is a right and wrong way to do everything.
  4. I hate following directions.
  5. The expression “Life is just a bowl of cherries” makes no sense to me.
  6. I find that sticking to a schedule is boring.
  7. I’d rather draw someone a map then tell them how to get somewhere.
  8. If I lost something, I’d try to remember where I saw it last.
  9. If I don’t know usually which way to turn, I let my emotions guide me.
  10. I am good at math…..


Follow this link to take the test.

Once you have your score, start to investigate your tendencies and how you think about idea development. It is easy to see that some tendencies overlap and are similar. It’s also easy to stay in the mind-set where your tendencies take you. The best approach is to increase your strengths but also to improve your weaknesses. A good text to lead you along this thinking is Unthink: Rediscover Your Creative Genius.

Unthink will challenge the left and right brain tendencies we may have and will help you be a better innovator. From the book: “Somehow we’ve come to believe that creativity is reserved for the chosen few: the poets, the painters, the writers. The truth is creativity is in all of us and re-discovering it is the key to unlocking your fullest potential.

Unthink pushes us beyond our traditional thought patterns. It will inspire everyone to realize that we are capable of so much more than we have been pre-conditioned for. Creativity is not in one special place — and it is not in one special person. Creativity is everywhere and in everyone who has the courage to unleash their creative genius.”

Please let us know your score and approach by commenting on this site. And keep innovating!

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