Bostik, a global adhesive specialist for construction, consumer and industrial markets, has signed up as an official partner of  the Tour de France.

The new sponsorship agreement upgrades the firm’s previous participation as an official supplier in 2015 and 2016 and will run for the next two years. The event will be used as a platform to communicate and promote the Bostik brand to a large global audience.

The 2017 event will take place from July 1-23 starting with the Grand Départ from Düsseldorf, Germany. The route across 21 stages will also visit Belgium and Luxembourg. A total of 198 riders from 22 competing teams will encounter some of the most challenging terrain in world cycling before crossing the finish line on the Champs-Élysées in Paris on July 23.

“We are very pleased to reinforce our association with the Tour de France, which remains among the world’s top three most popular sporting events,” said Bostik chair and CEO Vincent Legros. “This new agreement will enable us to both increase our brand visibility and demonstrate our performance over each of the 21 stages.”

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