Soft Tech appointed Tyron Ball as its global commercial director. He will be responsible for growing global revenue, client relationship management activity and marketing, according to the company.

Tyron Ball.

Ball has more than 15 years in Australia’s technology sector, most recently as general manager of the Asia Pacific at NetNames.

“There is a massive need for our solutions in the fenestration marketplace, particularly the U.S., with demand reaching the point where our sales and marketing team require strong leadership moving forward,” says Soft Tech CEO Anne Coulter. “We believe Mr. Ball will provide that.”

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