Western Window Systems has introduced Dealers First, a new program designed to foster closer relationships with the company’s 200-plus independent dealers across the country that sell and service its products. The program includes one place for dealers to access information and discover new content, as well as formats to share and provide feedback.

Western Window Systems’ Dealers First program also highlights stories about the dealers themselves, from lessons learned to keeping employees happy to current challenges and secrets to success.

“So much of Western Window Systems’ record growth and tremendous success belongs to our dealers,” says Andrew Darr, Western Window Systems’ vice president of custom sales. “Dealers First lets them know how much we appreciate their partnership, and that we’re passionate about providing a level of support that helps both of us win.”

Key features of the Dealers First program include:

  • Dealer surveys. Dealers can provide insight that Western Window Systems can use to improve its products and services.
  • Dedicated webpage. Dealers can discover the unique ways Western Window Systems supports their business, learn about other dealers across the country, and see improvements the company has made based on their feedback.
  • Customized emails. The latest company news and product updates.
  • New dealer welcome kit. An information kit/care package that helps new dealers get up and running fast while familiarizing them with the company’s culture.
  • Special events. Held at the company’s new headquarters in Phoenix, dealers can take a plant tour, hear from department heads, and participate in forums.

“Our dealers are the ones on the front line after a product leaves our facility,” says Chet Willis, vice president of production builder sales. “Dealers First is a way to let them know Western Window Systems is grateful for the vital role they play in our business.”

The Dealers First webpage is currently live on the westernwindowsystems.com and westernvolumeprogram.com websites.

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