I’ve been following the Zero Energy Ready Homes (ZERH) program over the past couple of years because it is an excellent example of an initiative that’s sparking interest in net zero on the residential side. However, a recent study indicates that we should also be looking toward the commercial market for growth – and the payoff could be huge.

Navigant Research’s recently released Net Zero Energy Buildings predicts that products related to achieving net-zero-energy construction will exceed $1.4 trillion by 2035 at almost 35 percent growth per year until then. Over that time, glazing-related projects and services that contribute to net zero will increase from $132.4 million to $369.9 billion. As fenestration professionals, these numbers are difficult to ignore.

At the same time, we are dealing with an uncertain four years ahead of us with federal priorities likely shifting to energy production from energy savings with Trump’s threat to pull out of the Paris Climate Agreement. So what’s next?

The View from Here is that maybe we have reached a tipping point where less legislation and building code revisions are necessary to stimulate highly energy-efficient building demand or deep energy-efficient renovations. It’s always been my motto that we all need to be aware and prepared for emerging trends, especially when there’s compelling data to back them up.

The bottom line for us is that net zero has the potential to go from a small niche to big business. And staying ahead of trends like this is the only way we can take advantage of opportunities if and when they occur.

What’s your View? Email me directly at Eric.Jackson@Quanex.com.

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