Is the Internet causing the elimination of showrooms? Are showrooms still relevant? If we think about how our buying patterns have changed, how important is a place of business? If you need a book, do you go to Barnes & Nobles or just click on the Amazon app on your phone? If you need anything for that matter, you can find it over the Internet instead of going to a “brick-and-mortar” store.

From speaking to many dealers around the country, showrooms are still relevant but the amount of space dedicated to them is shrinking. My question to all of you is this … is this showroom trend going to continue or is it cyclical?

I remember back in the 1990s, showrooms were going by the wayside. But they came back strong in the 2000s. However, it would seem we are back to reducing the size of showrooms or eliminating them all together.

Many dealers emphasize that they still maintain an “office” presence. They need a location for deliveries, for their teams to assemble, and have sales meetings. However, we all try and keep our overhead costs in check, and no one would argue that it is always good to reduce overhead when possible. Based on my discussions, it would seem that showroom space is becoming somewhat of a casualty to reducing overhead costs.

Maybe I am old-fashioned, but I still see many dealers maintain a strong showroom on busy thoroughfares. These dealers tell me that they get lots of walk-in traffic and oftentimes, the “showroom companies” are able to be the only company presenting windows in the home. One dealer today explained to me that if a homeowner is still unsure after a presentation, they invite them down to the showroom to see full-sized windows.

But again, the trend seems to be reducing showroom space, maintaining an office presence, and presenting either exclusively in the home or even now, over the Internet.

I welcome you to weigh in on the comment section below. Would love to hear what your marketplace is seeing and trending.

Great selling!

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