We have seen a variety of new programs from HUD, Fannie and Freddie to make it affordable for consumers and building owners to invest in sustainable, energy-efficient upgrades. And those of us who are involved in the manufacture of energy-efficient windows and components are happy that these incentives are supporting our businesses.

As of mid-August, Freddie Mac’s Multifamily Green Advantage program was the latest incentive to hit the marketplace, offering discounted loan pricing for borrowers who commit to reducing energy and water consumption by at least 15 percent in multifamily buildings. Again, a very good thing for us as an industry.

However, there is one point of interest we should all be aware of in the Green Advantage program: It dictates that all buildings taking advantage of the incentive be green certified. I have no objection to this, of course. What does cause me to take pause is that LEED is the only green certification program that’s mentioned.

As I’ve discussed in previous blogs, there was a battle that occurred just a few years ago for GSA to accept competing green building programs, such as Green Globes, as well as LEED. My hope is that other programs are accepted as part of Green Advantage and other like incentives to level the playing field.

The View from Here is that financial incentives are the most powerful way to drive interest – and revenue – in green building. But we all need to be aware of the criteria and make sure consumers and building owners have choices when it comes to certification.

Learn more about the Multifamily Green Advantage program.

What’s your View? Email me directly at Eric.Jackson@quanex.com.

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