Residential window and door demand in the U.S. is projected to rise 6 percent per year through 2020 to $25.6 billion, according to a new study from The Freedonia Group, a Cleveland-based industry research firm.

Demand for residential fenestration products saw a steep decline following the recession but began to recover in 2012. Through 2020, continued growth in new housing construction is projected to drive gains, as will acceleration in demand for doors and windows in improvement and repair applications. Rising home values and increases in existing home sales will further boost demand in remodeling applications.

Among material types, plastic or vinyl will post the most rapid growth through 2020. Consumer interest in plastic’s performance properties, including high energy efficiency, minimal maintenance requirements and lower costs, will help it to continue to gain market share over wood and metal products used in exterior applications. Wood still leads the U.S. residential door and window market overall because of its dominance in interior doors, said Freedonia Group  analyst Mariel Behnke.

Metal accounted for the smallest share of doors and windows for residential applications in 2015; however, it maintains a significant market share in some product types, particularly garage doors. Like wood, metal faces significant competition from plastic in windows and exterior doors.

Doors make up the larger share of the residential market, approaching three-fifths of the total, as most residential structures have more doors than windows. Interior doors make up a larger share of demand for doors in the new market, but a smaller share of the improvement and repair market, as they are less likely to require replacement because of damage or poor energy performance.

Window demand will also see strong growth through 2020, while demand for components and accessories will see slower growth. In general, better performance and aesthetics can be achieved by installing complete units instead of replacing only parts, which limits demand for such products as replacement window sashes and other components sold separately from complete units.

The report is available  from The Freedonia Group. For further details, visit www.freedoniagroup.com.

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