Angie’s List announced on Tuesday that access to all of its crowd-sourced reviews of local businesses is now free. The new business model, which was first unveiled in March, allows site visitors to read the reviews for free while experiencing advertisements.

Angie’s List also announced two premium memberships to its offerings. As of Tuesday, the membership levels are:

Green. Free access to companies in more than 700 service categories; nationwide access to more than 10 million verified consumer ratings and reviews; and monthly digital form of the company’s magazine;

Silver. Includes all green features plus Angie’s Fair Price Guarantee and Angie’s Service Quality Guarantee, exclusive discounts, chat and email customer support, and a bimonthly print version of the magazine for $24.99 a year, and;

Gold. Includes all green and silver features plus complaint resolution process and customer support via phone for $99.99 a year.

Benefits planned to be added in the coming quarters include tools for project pricing, scheduling, and financing (through partnerships), handyman chat line, a home emergency service line, instant hiring, as well as eCommerce savings.

“This is a transformative moment for the new Angie’s List as we welcome more consumers into our community so they can experience the industry-leading value and unique services that we provide,” said Angie’s List president and CEO Scott Durchslagat a launch event in New York. “Now with our new offerings, the 10-12 million visitors coming to our site each month looking for help with their home will be able to more easily find the best local service providers. We completed our technology platform migration ahead of schedule, have quietly had our reviews paywall down, moved our existing members into the new tiers and have been signing up new members. This enabled us to assess organic demand and to scale the new platform more gradually, ramping up to our integrated marketing launch today.”

To celebrate the new membership tiers, the first 5,000 consumers to sign up, starting today at Noon Eastern Time, at AngiesList.com will be automatically entered into a sweepstakes offering a grand prize of $20,000 for their next home improvement project. Additionally, 150 other new members will receive free upgrades to the next membership tier or one-year free at a premium tier if the initial membership was at a prize-level tier. Fifty Gold memberships and 100 Silver memberships will be awarded.

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