Lowe’s Companies Inc. has promoted Marci P. Grebstein to chief marketing officer (CMO). Additionally, Erin K. Sellman has been promoted to senior vice president of strategy, insights and planning responsible for corporate strategy, consumer insights, and the planning and process organization.

Grebstein most recently served as vice president of advertising, leading the U.S. advertising strategy and marketing operations to build loyalty for the brand.

Grebstein joined Lowe’s earlier this year and has more than 20 years of experience leading brand, marketing, advertising and e-commerce strategies for large retail companies, including Food Lion and Staples. She will be responsible for managing the Lowe’s brand by overseeing the integrated marketing and communications strategy to consumers, including digital marketing, content strategy and development, consumer relationship management, advertising and media for the U.S. home improvement business.

Sellman joined Lowe’s in 2004 and most recently served as vice president of strategy and insights. She also has served as vice president of strategy and alignment, director of corporate strategy and director of new market development. Sellman has nearly 20 years of experience in strategic planning and management. Prior to joining Lowe’s, she held strategy and consulting positions with A.T. Kearney and Arthur Andersen.

 

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