Marvin Windows and Doors has named VSA Partners, a design-driven branding and marketing firm with offices in Chicago, New York and Detroit, as its new marketing and advertising agency. VSA Partners will focus on creating integrated marketing efforts for the Marvin and Integrity brands, including digital, print and online advertising, broadcast and sales.

According to MediaPost Agency Daily, Marvin last changed ad agencies 30 years ago.

“We’re looking to create cutting-edge programs for the Marvin and Integrity brands to compete in today’s complex, digitally connected marketplace,” says Brett Boyum, VP of marketing for Marvin and Integrity, in a statement. “VSA presented us with innovative marketing thinking that will not only help elevate our brand, but will help drive our business.”

“Our teams are already in motion working on marketing initiatives for 2016,” says Jeff Walker, partner, client engagement at VSA Partners, in a statement. “It’s an exciting opportunity for us. Marvin is a storied brand, making it a natural fit for VSA, which has helped other iconic brands like Converse, Harley-Davidson and Mack Trucks play in a progressive space.”

“Marvin is an intriguing client for us since their business model includes a wide range of stakeholders including dealers, architects, builders and homeowners,” says Walker. “Our team has considerable experience in the both the B2B and B2C spaces with clients ranging from ABInBev’s Goose Island and Kimberly-Clark’s Kleenex to Cargill and GE. It is great to get to integrate both.”


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