As our door and window businesses strain to meet ever-increasing production numbers (a great problem to have), we must focus not only on meeting shipments but also on how we can innovate. I’ve found in times like this, a passion to innovate is even more important, and it’s the mark of a great executive to be passionate in busy times.

Passion is when you put more energy into something than is required to do it. It’s more than just enthusiasm or excitement—passion is ambition that is materialized into action to put as much heart, mind, body and soul into something as is possible. This explains the connection between energy, ambition and passion. It’s essential to success.

But passion without vision is wasted energy. The vision must be well-conceived, well-vetted and well-understood. This will give passion direction and focus. The vision for new products should encompass simple specific items:

  • Who are the customers?
  • What experience do we want to achieve for our customers?
  • What are the value points for the customers?
  • How will our customers use this product?

Once these are answered, a simple product vision statement can be created and circulated for improvement. Combining this perfected vision with a passion to build great products will supercharge your innovation process.

Let’s use one of the innovative ideas from the Fenestration Innovation Network on LinkedIn to illustrate an example.

Recently, RF Micron began offering radio frequency tags that sense moisture. Let’s assume window company ABC decides to use this technology to allow customers to know if water is infiltrating the walls of a building around the window. By answering the questions above and creating a good product vision, ABC can focus on how it will combine these technologies. By then sustaining a strong passion to complete the innovation process using these sensors, ABC can provide a new service. They might even use this to transform the company. That would be true innovation.

Remember … “The future belongs to those who see possibilities before they become obvious.” – John Scully.
Please let me know how your innovation is progressing by emailing raygarries@gmail.com and see the Fenestration Innovation Network on LinkedIn.

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