After almost six months in development, VEKA officially launched a new educational initiative, VEKA Academy, on May 19. It was held at VEKA’s corporate headquarters in Fombell, Pa. A limited number of invitations were sent to local fabricators and VEKA employees to participate.

VEKA Academy: Windows and Doors – Foundation for Success was developed to cover key aspects of the fenestration industry. The two-day session is designed for entry to mid-level sales, production, engineering, purchasing, marketing and management personnel who are interested in learning more about the door and window industry. The seminars are taught by industry professionals who have decades of experience. Presenters from within and outside of VEKA are highly rated speakers at events such as the American Institute of Architects (AIA) the American Architectural Manufacturers Association (AAMA) and the Applied Marketing Institute (AMI).

The agenda mixes classroom learning and hands-on experience. Important topics such as testing and labeling, EnergyStar, U-value, impact, condensation, colors and green building codes were presented in detail. Participants also got a behind-the-scenes look at VEKA extrusion and all of the processes that lead to the products fabricators use daily. Class sizes are kept small so instructors can spend time answering questions with as much detail as possible.

Over the past 32 years, VEKA has invested in creating knowledge-based solutions in close cooperation with customers and industry organizations such as AAMA and the Vinyl Institute. The company says its entire engineering, technical field support, marketing and sales teams were among the first to obtain AAMA FenestrationMasters and Associates degrees.

“We have asked our customers to nominate high-potential employees to participate,” says Steve Dillon,VEKA’s director of marketing. “Window fabricators are bringing on new employees every day. In many cases, employers are hiring from outside the industry and are promoting existing employees to take on new responsibilities. The supervising managers often do not have time to train some of the critical basics of our industry.”

VEKA’s president and CEO, Joe Peilert, says “Thankfully, our industry is back in a growth and hiring mode. We frequently hear from our customers that it is difficult to find and develop employees with high potential. VEKA Academy’s seminar: Windows and Doors – Foundation for Success is designed to give their team members access to know-how and networking opportunities that make them more productive and motivated.”

The company has plans for two more events this year, as well as a preview and promo debut at the GlassBuild America Show in Atlanta this September.

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