When the American Architectural Manufacturer’s Association (AAMA) marketing steering committee met Monday morning during the association’s annual conference, AAMA’s Angela Dickson reported that “this is one of the best-attended conferences in a long time.”

Kim Flanary, right, receives award from Steve Fronek.
Kim Flanary, right, receives award from Steve Fronek.

The challenge, however, is recruiting more marketing representatives from member companies to start attending meetings.

The group lost two extremely active marketing members who left the industry. Those individuals served in chair and vice chair roles, so Dickson asked for input on how to get other marketing representatives to attend.

“Now that we are out of the slump, how can we get more marketing people to attend these meetings?” was the question she posed to the group. The group decided to add marketing representatives from member companies to newsletter correspondence and other forms of outreach so they can see the work the association does and then encourage them to get involved. Another suggestion was inviting them to attend the conference for a day or so.

Dickson also reminded members of the Window Safety Task Force  that the first week of April is Window Safety Week (find out more atwww.aamanet.org/windowsafety).

Vinyl Materials Council

It was standing room only in the meeting Monday morning of the Vinyl Materials Council (VMC). Some of the discussion centered around the role of vinyl in commercial applications. Joe Hums of the VMC marketing committee reported that the group’s request for commercial case studies resulted in a number of great submissions. As a result, the group has almost completed a learning unit (LU) for the use of vinyl in commercial windows. Dick Doyle of the Vinyl Institute (VI) was also in attendance and said the VI would like to share some of those case studies as well. The VMC marketing committee is also close to completion of a learning unit on sustainability as it relates to vinyl windows.

Additionally, Royal Building Products’ Mark DePaul reported that the group has completed a draft of a commercial fenestration AIA learning unit. Later in the day during the VMC marketing committee, DePaul went through a draft of the learning unit to get member input. The LU covers everything from vinyl as a recyclable material to design flexibility and installation and compatibility with other cladding materials.

Annual Awards Banquet

The day ended with the association’s annual awards Banquet, where various members were honored for their hard work and dedication to AAMA. The Distinguished Marketing Award went to Terry Abels, Chelsea Building Products; The Architectural Products Group Distinguished Service Award went to Doug Holmberg, Wausau Window and Wall Systems; The Chairman’s Award went to Kawneer and was accepted by Bill Deuschle and Greg McKenna; Loyalty Awards were given to Winco and PPG for 50 years of membership in AAMA; The Residential Products Group Service Awards went to Joe Hayden, Pella Corp; and the outstanding member award was presented to Kim Flanary, Milgard. Finally, Florence Nicolici, an AAMA staff member, was honored for 30 years of service to the association.

The conference continues through Wednesday. Stay tuned to dwmmag.com for the latest updates.

Tara Taffera is the publisher/editorial director of DWM magazine.


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