Even if you’ve been entrenched primarily in the installation of high-performance windows for the R&R market, energy-conscious homebuilders could be knocking on your door sooner than you think.

Programs like the DOE’s Zero Energy Rated Homes (ZERH), Energy Star for homes, Passivhaus and LEED for homes are making things much more attractive for builders to take the leap into the realm of energy efficiency. Like everyone else, they are in search of ways to set themselves apart from the competition and you could be the one to help them with that.

But, first, you must get to know your audience. In the case of builders, this might be the first time they are exploring the ins and outs of offering a more efficient home. They are entering new territory, so we must be prepared to provide the right kind of education if we want to take advantage of these emerging opportunities.

Case in point: I recently came across an article by Sam Rashkin in which he discusses his experiences delivering ZERH training courses across the country. Surprisingly, he found that the biggest “Aha! moment” builders had during his training courses is how large of an impact windows have on overall wall assembly performance.

This seems like a fundamental concept to us, right? To seize opportunities in the new construction market, we must be willing to take a step back and take the journey with builders and educate whenever we can.

A great place to start is by taking advantage of educational resources offered by the DOE’s Office of Energy Efficiency and Renewable Energy. Get on the email list and register for upcoming webinars, such as the one on Dec. 18: Sales and Value Recognition of Zero Energy Ready Homes.

The View from Here is that even if you are not a builder, these educational tools can be a huge benefit as you get to know this potentially lucrative new audience. I encourage you to check them out.

For more information on ZERH and other opportunities with builders, visit my recent blog: Builder-Grade Makeover On the Horizon.

Speaking of Opportunities, You Don’t Want to Miss …

On December 12 from 1 p.m. to 4 p.m. eastern, the EPA is holding its first stakeholder meeting regarding Energy Star Version 7.0. This is your chance to get in on the ground floor and be part of the solution.

For your convenience and to encourage input, the EPA is providing two options for you to participate:

In Person: The event will be held at the EPA headquarters at 1200 Pennsylvania Avenue, Washington, D.C. 20460. Seating is limited to 150, so email windows@energystar.gov to RSVP.

Via Webinar: If you cannot spare the time or expense to travel to Washington, D.C., you can also register to attend via webinar by emailing windows@energystar.gov.

The purpose of the meeting is to review the Energy Star specification revision process and to discuss opportunities to improve future specification revisions, including Version 7.0. The EPA will ask for stakeholder feedback regarding data sources, methodologies, cost effectiveness, process transparency and technical advantages.

You’ll also have an opportunity to provide written feedback and concerns coming from the meeting.

What’s your View? Email me directly at Eric.Jackson@Quanex.com.

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