Sika Industry announced the promotion of Russell Livermore III to vice president, marketing industry target market USA. He will report to Dan Hilliard, senior vice president, industry target market USA.

Livermore joined Sika Corporation in June 2004 as senior marketing coordinator and has held positions of increasing responsibility over his tenure including market field manager, senior market field manager, and most recently, director of marketing for industry target market USA.

According to the company, Livermore has been responsible for strategic market planning and programs, product management and service support to transportation, appliances and components and FFI (façade, fenestration, insulating glass) sales personnel. Livermore is a two time recipient of the Sika Team First Award for transportation, appliances and components and FFI most recently in 2013.

In Livermore’s new role, he will manage all marketing related efforts, strategic product management and successful product commercialization efforts for industry target market USA, which includes aftermarket, transportation, A&C and FFI business segments. Livermore holds a Bachelor’s of Science in marketing and advertising from Ferris State College.

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