Jeffrey Rayport, a Harvard Business School professor and best-selling author, will be speaking at the Window and Door Manufacturer Association’s (WDMA) annual executive management conference.

Jeffrey Rayport will speak at the WDMA executive conference this fall.
Jeffrey Rayport will speak at the WDMA executive conference this fall.

His session entitled, “Big Data: The Analytics Revolution,” will focus on how businesses can use big data to monitor the behaviors of their customers in order to better personalize service.

According to the press release, Rayport is a leading thinker and expert in digital marketing, media and e-commerce. He is also a columnist for BusinessWeek Online and has written for several other publications, including the Financial TimesFast Company, Forbes.com, and Harvard Business Review.

The WDMA executive management conference will be held Sept. 30 to Oct. 1 of this year.

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