Fenestration Day is only two weeks away, set to take place April 12 in San Antonio, Texas, and the number of companies signing on to sponsor and take part in the event is still growing. DWM magazine, Fenestration Day sponsor, announces that Royal Building Products has joined the list of sponsors and Mike Loter, executive vice-president, Don Young Co. Inc., based in Dallas, will be a panelist in the closing joint session, “What Manufacturers and Dealers Want.” For the full list of sessions and speakers who will be joining Loter, visit the show website. The pre-registration deadline ends Friday, March 30 so register today. The event offers educational tracks for both dealers and manufacturers, and will be held at the El Tropicano Riverwalk Hotel where it will be co-located with Glass TEXpo™.

“Royal is excited to support Fenestration Day because it represents a unique opportunity for education,” says John Vukanovich, director of marketing/window and door profiles, Royal Building Products.  “The ability to understand and communicate information is a competitive advantage – no matter what role you play in the industry. To be successful, everyone needs to have knowledge about the products they manufacture, sell, install, service or support.”

The event will kick off with a joint session for both manufacturers and dealers, “Looking into Housing Markets’ Crystal Ball,” presented by David Crowe, chief economist for the National Association of Home Builders. Crowe will highlight the current and forecasted economic and housing market activity as well as offer insights into the remodeling market.

After lunch the group will come together for, “Social Media Like You’ve Never Seen It.” The session will be co-presented by Tara Taffera, editor and publisher of DWM magazine, and Debra Levy, president of Key Communications Inc., DWM’s parent company. The large group will then split into their respective tracks and Taffera and Levy will then drill down into more specific advice on how attendees can get the most out of their social media efforts.

The closing joint session: “What Manufacturers and Dealers Want,” will allow both dealers and manufacturers to lay it all on the line and share their thoughts regarding what they want from the other, and attendees will be asked to weigh in with their own feedback.

Michael Collins, managing director, building products group, Jordan, Knauff and Co. and a blogger and columnist for DWM magazine, will present two separate sessions—one in each track. The Door and Window Industry Update for manufacturers will highlight his latest statistics on the door and window industry, including mergers and acquisitions. When he speaks later in the day to dealers and distributors, Collins will highlight dealer trends and how to survive challenges. He will offer a look at market statistics regarding the door and window industry, as well as talk about some of the challenges facing two-step distributors and how to survive these challenging times. Attendees will also learn what successful dealers are doing to succeed.

Other sessions for manufacturers include “Guarding Against Green Claims; Green Certification Program Overview.” The first speaker in this session, Arlene Stewart, AZS Consulting, is known as an energy expert in the industry and will advise attendees on what to do when it comes to making green claims. She will also provide real-world applications and legal cases to prove that groups such as the Federal Trade Commission are indeed cracking down on green advertising or promotional materials that are sometimes misleading. The second speaker, Tracy Rogers, Quanex Building Products, and a member of the American Architectural Manufacturers Association, will provide an overview of AAMA’s green certification program that is being finalized and planned for introduction later in 2012.

Another session for manufacturers, “The 10 Keys to Maximizing the Success of Your Dealer Network” will be presented by Jason Barr, president of improveit! 360. Find out why some dealers in your network succeed, rising and staying at the top, while others never seem to get out of the starting block or struggle to stay afloat. Barr will share tips to help manufacturers remove costly network fragmentation and improve network communication, collaboration, efficiencies and effectiveness.

Later in the day Barr will tell dealers, “How to Generate and Close More Leads for Less.” With the price of an issued lead around $300 each, the ability to generate quality leads and close these expensive investments is critical to a healthy bottom line, says Barr. He will demonstrate the importance of consistently nurturing leads until they’re ready to buy and how communicating regularly with all prospects and customers can result in growth of 30 percent and more.

Dealers will also learn from an informative session, “Financing Options–Let’s Get Creative.” Learn from Jim Plavecsky, owner of Windowtech Sales, who works with window companies on financing, as well as home improvement companies that have been especially successful in this arena. Additionally, Peter Micciche, CEO/president at Renewable Energy Equipment Leasing, will talk about different financing options available. Micciche works with various industries, including window companies, on financing solutions.

Leave a Reply

Your email address will not be published. Required fields are marked *