Hansons Windows in Troy, Mich., announced the hiring of Blake Gitlin to fill the newly created position of vice president of marketing. Gitlin joins the company after more than 20 years in the wireless communications and travel industries.

“Blake brings with him not only experience but creative, outside-the-box ideas,” says Brian Elias, founder and president of Hansons Windows. “We feel very fortunate to have him.”

According to the announcement, Gitlin, a graduate of Michigan State University, will direct the entire marketing efforts of the company, including media placement, event exposure, canvassing, website traffic and SEO brand protection.

“The opportunity to work with the hundreds of extremely talented Hansons Windows team members is incredible,” says Gitlin. “The established Hansons culture of providing great products with a risk free buying experience makes my job pretty easy. We have a great message; I just need to make sure everyone knows about it.”

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