Prime-Line Products, based in Redlands, Calif., has hired William D. Martinez to lead the company’s Government and Hispanic Affairs initiative as the manager of emerging markets.

Martinez will work closely with the executive leadership team to position and develop a strategic plan of action, resulting in local, state, and federal government opportunities, while demonstrating the company’s continued commitment to the growing Hispanic market, according to a company press release.

Martinez has served as a representative for prominent local, state, and federal elected officials throughout the Inland Empire and Los Angeles County since 1997. He graduated from Southern Illinois University with a bachelor’s degree in workforce education and is currently an applicant for the University of Southern California’s 2012 Executive MBA Program.

“We are delighted to add someone of William’s caliber to our team,” said Howard Kaufman, senior vice president of sales and marketing. “His enthusiasm, insight, commitment, leadership and expertise in all legislative matters will be a great asset to our team, and we look forward to William’s leadership and direction”

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