DWM magazine has begun providing 2-D barcodes within both the editorial and advertising sections of its publications to offer readers enhanced online content at the touch of a button.

“We inaugurated the use of Microsoft (MS) Tags within the publications as a service to integrate print media with digital content to provide the most comprehensive experience for the reader,” says Holly Biller, vice president of digital media services. “We will be adding the service to our additional publications as well.”

“We are continually breaking ground on new ideas and concepts to provide the most timely news, in a user-friendly and forward-thinking format, and the 2-D barcodes are just that,” she adds.

The MS Tag reader is a free mobile application, so any smartphone user can take advantage of the additional content.

The MS Tags appear with an explanation about how to download the application to view them on a smartphone. An instructional video also is available from Key Communications. The MS Tags provide varied rich media content from a related video or expanded website information.

View the most recent DWM magazine digital edition online and utilize the 2-D barcodes first-hand.

To learn more about this and the many other services provided to advertisers and readers, contact DWM magazine at info@dwmmag.com. To contact the Digital Media Services department e-mail dms@glass.com or call 540/720-5584.


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