There has been a lot of talk about the U.S. economy, as well as the world economy, sliding into another recession–a “double-dip recession,” as the mainstream media outlets often put it.

It doesn’t matter if you read the paper, listen to the talk show circuit or watch television–it all seems to be doom and gloom. But does the media “plant the seed” with all the negativity and do we buy into it?

A good friend and well respected sales trainer once told me, “Don’t watch the news. They (news people) are paid to be negative. If you want to know what the weather is outside, stick your head out the door.” I laughed this off, but I have started to think more about this sarcastic statement. Is there some truth to it?

I know my company, along with many of my competitors, have hired and expanded their workforces. Some of us are celebrating milestone anniversaries, and others have survived more than their fare share of recessions. However, this recession seems different. The media has dubbed it the “Great Recession.” But as I look back on things last year, the door and window business has gotten appreciably more optimistic.

There have been a couple of reports released, Ducker being one of them, explaining that there will be an increase in the replacement window business for many years to come. Many door and window companies are starting to feel that there is some strong validity in these reports.

Also, I am not suggesting the current administration has had anything to do with this recovery, nor am I suggesting they are to blame for the challenging times our industry has had to deal with over the past few years. Like many Americans, I am not sure any political party would be responsible for the recovery or the downturn.

But I am suggesting that we might be partially to blame for the downturn. When I say we, I don’t mean just us us an industry, but more so us as individuals. Do we let the media drive our attitudes too much? My theory is we (myself included) sometimes let the media affect our attitudes too much. The good news is that if our attitudes were partly responsible for fueling the fire, our attitudes will also be responsible for the strength of economic recovery.

Tyson's Take

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