Fenetech president Ron Crowl addresses attendees of the user conference.

Attendees of the eighth annual FeneTech FeneVision User Conference are investing in new capabilities to improve future competitiveness and profitably. But none are willing to say exactly what the future will look like.

“I’m done with market forecasts,” says Geoff Roise, president of Lindsay Windows in North Mankato, Minn. Still, Roise says he is focusing on continuing to grow revenue. Lindsay just finished serving as a beta site for FeneVision’s updated scheduling capabilities and Roise plans to invest in the second half of 2010 in virtualization and glass optimization.

Ernie Catalano, vice president of sales and marketing for Ideal Window in Bayonne, N.J., says his company is adding web order entry capabilities even though the market remains uncertain. “We want to provide our customers with a more user friendly quote and order system,” he said. “We want to be ready when the market turns around.”

As to when that might be, Catalano laughs and says, “We don’t do projections any more.”

Nearly 100 people from 32 door and window manufacturers and glass fabrication companies and a dozen industry vendors are attending the three-day event in downtown Cleveland. FeneVision is an ERP and order entry system for door and window making and glass fabrication.

FeneTech president Ron Crowl says all the attending companies are investing their time in learning new capabilities and exchanging insights.

“Our theme is discover, discuss, define. I’m always impressed with how much our customers share and support each other here.”

The conference ends Wednesday.


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