Roto Frank Group recently announced its financial results for 2009, and says that despite a 10 percent decline in sales, the company increased market share. Total sales finished at $784 million, according to the company.

The company says that the increase in market share was achieved primarily through new customer acquisition and the remaining profitability through an effective cost management program.

“The market crisis has of course not passed Roto Frank of America by,” says Chris Dimou, CEO/president of Roto Frank’s North American division. “However, we did not just sit down, waiting for a market rebound. Rather, we developed a new strategic plan for North America and prepared the ground for a Customer Centric market approach. As part of the new strategic plan, we have implemented a “hybrid” sales structure through the employment of direct and independent sales personnel that will enable Roto Frank of America to double our sales personnel in the field. This maneuver will allow for a higher concentration of sales activity with our customers throughout the [United States] and Canada.”


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