dd-013“Everyone says they are green, but what is it really?” The answer to this question, posed by David Decker, president of Maritech Windows, came in the form of a recently released program from the National Association of Homebuilders (NAHB), the “Green Approved” rating system. As soon as Decker heard about the program, which qualifies companies as “Green Approved” based on their processes, including manufacturing, recycling, lighting, etc., he sought to have his own company’s windows become Green Approved.”When I found out [about] the NAHB’s Green Approved program I immediately contacted them to find out how we could get set up,” says Decker. “It is a long process with a lot of paperwork, but it is worth it. We wanted to get something we knew would stand out to builders.”

But so far, Decker says the efforts have paid off for his company, which is based in Carrollton, Texas.

“Participation in the program has been huge for us,” says Decker. “We were able to pick up a lot of builders and distributors solely due to the program.”

It’s also helped his company gain attention from homebuilders-and it helps the builders as well, he says, as they are able to display a certificate that a particular product is Green Approved and put it in their model homes.

“When a homeowner walks in and sees it [the certificate], that is a huge selling point,” Decker says.

Additionally, builders gain points for offering various products that are Green Approved. In a down market, Decker adds that he is fortunate that his two-year-old company is experiencing such success.

“When other companies are trying to survive we are growing,” says Decker. “We’re running a thousand or more windows a day. It’s almost November and we’re still increasing … When the market picks back up, who knows what will happen?”

Leave a Reply

Your email address will not be published. Required fields are marked *