If you lean out the nearest window (or door), you’ll hear the sound of the sky not falling. In rereading some of my publications over the last year, I have to acknowledge that I’ve been calling the start of the bottom for quite some time. So I’m an optimist, sue me. Now, though, if conditions in your door or window company aren’t starting to feel a little bit better, you may be jaded by the last several years.In talking to manufacturers across the country, I am told the $1,500 tax credit is definitely helping business. Every salesman in the country with access to products that satisfy the credit should have a pitch about the benefit of the tax credit. I would acknowledge that the recent IRS publication indicating that the starting gun on the 30-30 requirement hasn’t technically been fired raises a few interesting questions (CLICK HERE for that article.) However, in the mind of the general public, the tax credit is on and if your windows meet the requirement, you should tout that fact. I don’t care when it becomes official. That being said, I’d be curious to know if anyone has made the investment of time, energy and money to find out the actual implications of the IRS announcement.

Most of the companies with whom I’ve discussed the 30-30 requirement had to make only minor modifications to their products to meet it. Some companies began filling their profiles with foam, while others had to add low-E glass to additional products. In only a couple of cases did companies report that they had to make changes they considered to be onerous, such as completely changing glass or profile providers.

I used my own tax credit on a furnace, but when I was given the full pitch about how the credit worked, I became even more excited about its likely impact would likely have on the door and window industry. The tax credit and the gradual entry into the market of first time buyers and former renters are beginning to buoy sales across the country.

Any companies that are still stuck in the malaise of the down period are likely beginning to lose share to the numerous companies across the country that are chasing as many $1,500 tax credits as they can gather.

Leave a Reply

Your email address will not be published. Required fields are marked *