In my last several blogs, I promised to focus on the bright spots. As the GreenBuild show is being held this week, and there is much news in today’s newsletter focused on energy and efficiency, I thought this would be a good time to remind everyone of the opportunities that lie in this growing area.While most numbers seems to be dropping: housing starts, economy, etc., the one area seeing growth is green building. As the U.S Green Building Council (USGBC) said this week, “green building is the bright spot in an otherwise tough economy.”

USGBC members report that green building is less affected by the down market compared to non-green building, and homebuyers are willing to pay more for a green home. Perceived economic benefits are driving green building, including higher revenues, lower lifecycle costs, and lower operating costs, but builders and buyers are also motivated by health benefits, new government regulation and pressure from global competition.

“Green building creates green jobs that save energy and money,” says Rick Fedrizzi, president, CEO and founding chairman, USGBC. “Our community can help solve climate change and the economic crisis while building a new energy economy by putting the greening of existing buildings at the top of our agenda.”

According to a USGBC press release, it expected 25,000 attendees at GreenBuild. So even in a down economy, people are looking to travel to events such as these to find ways to be more environmentally responsible. At the same time, they can realize significant cost savings by changing the way they do business.

Let’s hope that when it comes time for my next blog I have a few more bright spots to report.

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