As Housing Cools to a Normal Pace, Here’s What to Watch

    While the impacts of COVID-19 have worked to “cool off” the new homes market, analysts at the National Association of Home Builders (NAHB) predict total housing starts for the single-family market are expected to continue growing, albeit at more modest patterns. The association predicts an increase from around 1,099,000 units in 2021 to 1,110,000 in […]

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DWM magazine has compiled a list of manufacturers who offer high-performance windows, to serve as a resource for both the industry and the end consumer.

View our list of high-performance window manufacturers here.

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Door and Window Musings
By Tara Taffera
[DWM] Magazine

Door and Window Musings By Tara Taffera
The Elephant in the Plant

Well, dear readers, it’s almost November, and what a strange ride it’s been since we commenced this COVID-induced journey in March 2020. Journey/nightmare … whatever you want to call it—both words apply. Yes, sales are up—way up, but along with that comes supply chain nightmares, logistical challenges, and a non-existent labor pool, the likes of […]

Editor’s [re]Marks
By Drew Vass
[DWM] Magazine

Editor's [re]Marks By Drew Vass
Change the Thermostat All You Want, Someone Will Always Be Unhappy

For 15 years now, it seems, I’ve had a file on my desk labeled “Softwood Lumber.” Well, maybe not a crinkled up, over-stuffed, physical folder, but at least a collection of digital files and research. I say, “it seems,” because I’m speaking somewhat figuratively. Point being this topic has been part of my life and […]

Plavecsky’s Ponderings
By Jim Plavecsky
Windowtech Sales

Plavecsky's Ponderings By Jim Plavecsky
Looking for a Vinyl Backup Plan? Think Long Term

The latest trend among vinyl window fabricators these days is second sourcing. For years many fabricators have been married to a single extruder with very little impetus to consider anyone else. After all, costs related to changing vinyl suppliers can easily go into the 6-figure category, which represents a significant hurdle for competitors. But now, […]

Ray’s Fenestration Innovation
By Ray Garries
Global Fenestration Advisors

Fenestration Innovation
Innovation and Ownership

“Ownership is the path to innovation, growth, and retention.” Of all the things we must do in ’22, my view is ownership must be the focus at our companies. Why? The core reason is team building. At the end of the historic year of 2021, did you know that 4.2 million workers quit their jobs […]

Tyson’s Take
By Tyson Schwartz
Chief Happiness Officer and Partner
Zen Windows

Tyson's Take
What Are Your Goals for 2022?

We have all wrapped up another successful year in business. Despite the lingering supply chain issues, there still seems to be solid momentum going into 2022 and most economists are forecasting growth for the foreseeable future. Successful companies have already formulated their business plans the last quarter of the year. Although it is daunting to […]

Lessons From the Tank
By Joe Altieri

Lessons From the Tank By Joe Alteiri
This is What’s Missing from Your Resolutions

In 1953, Sir Edmund Hillary made history when he and his climbing companion, Tenzing Norgay, planted the very first human footsteps at the top of Mount Everest. If you ask him how he did it, he’ll tell you very simply: he decided to do it and he did – one step at a time. But […]

Dealer Keys to Success
By Joe Mills
Director of Marketing
Sunrise Windows & Doors

Dealer Keys to Success
The Importance of Empathy in Digital Marketing

A key characteristic of successful salespeople in any industry is the ability to empathize with their customers. Webster’s defines “empathize” as being able to, “… understand and share the feelings of another.” Today, as we continue our walk through success in local digital marketing, let’s talk about the importance of empathy in those efforts. Back […]

The Depot Dispatch
By Ed Kalaher
Window Depot USA

The Depot Dispatch
The Great COVID Pricing Shift

For most of my time in the window business, I have seen some manufacturers increase prices annually and others at least every 24 months. These increases are generally for reasons such as inflation, raw material increases or aging workforces, which increase the cost of benefits. Those reasons made more sense to me, even if some […]

S.A.L.E.S. Is Not a Dirty Word
By Dave Yoho
Dave Yoho Associates

S.A.L.E.S. Is Not a Dirty Word
Identifying the Traits of Executive Leaders and Managers

“Of all the words of voice or pen, the saddest are what might have been.” – John Greenleaf Whittier In many companies, after a thorough evaluation and several interviews, someone is hired to perform in a management or leadership role. Later, when the same individual leaves, voluntarily or otherwise, they excel in a similar or […]

Shop Talk
By John Ryba
Technical Service Manager
Quanex Building Products

Shop Talk
Taking Time for Critical Maintenance Tasks

It’s 2022. You’ve probably found yourself keeping busy during these past few winter months, and are likely to do so throughout the months to come. In years past we would be beyond the crest of the industry’s typical busy season but with supply chain issues and a larger than ever backlog we still need to […]

Beyond the Label
By Deb Callahan
National Fenestration Rating Council (NFRC)

Beyond the Label
Beyond the Label: 1989 — Setting the Stage for NFRC in 2022

Before we can look to the future, I think it’s important to look back to the beginning – not just for a refresher on the path taken but also for a check on the path forward. It’s also not a bad idea to remind our various stakeholders why we exist. Now that the National Fenestration […]

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