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Door and Window Musings
By Tara Taffera
Publisher
[DWM] Magazine

Door and Window Musings By Tara Taffera
The Elephant in the Plant

Well, dear readers, it’s almost November, and what a strange ride it’s been since we commenced this COVID-induced journey in March 2020. Journey/nightmare … whatever you want to call it—both words apply. Yes, sales are up—way up, but along with that comes supply chain nightmares, logistical challenges, and a non-existent labor pool, the likes of […]

Editor’s [re]Marks
By Drew Vass
Editor
[DWM] Magazine

Editor's [re]Marks By Drew Vass
Change the Thermostat All You Want, Someone Will Always Be Unhappy

For 15 years now, it seems, I’ve had a file on my desk labeled “Softwood Lumber.” Well, maybe not a crinkled up, over-stuffed, physical folder, but at least a collection of digital files and research. I say, “it seems,” because I’m speaking somewhat figuratively. Point being this topic has been part of my life and […]

Plavecsky’s Ponderings
By Jim Plavecsky
Owner
Windowtech Sales

Plavecsky's Ponderings By Jim Plavecsky
Automating Door and Window Access – A Cure for the Pandemic Pups

Part of the fun associated with being in the door and window industry is seeing the development of innovative accessory products. These products leverage the functionality of doors and windows to help improve our lives. When the pandemic first hit, we rescued a dog that we named “Brinny.” Rescuing an animal from a shelter not only […]

Ray’s Fenestration Innovation
By Ray Garries
President
Global Fenestration Advisors

Fenestration Innovation
Energy Star Innovation

“It is always wise to look ahead, but difficult to look farther than you can see.”—Winston Churchill After attending GlassBuild last week and reviewing innovations that can help improve thermal performance, I’m encouraged! The new low-E coatings and combinations of coatings, along with some new work on thin triples, advises us that we can achieve lower […]

Tyson’s Take
By Tyson Schwartz
Chief Happiness Officer and Partner
Zen Windows

Tyson's Take
Stressed Supply Chains

Having been in the window industry for almost 30 years, there was one department I always found to be quiet, unassuming and reliable: the supply chain and purchasing department. They just went about their duties, did their jobs and “stuff” always showed up on time. Sure, there was an occasional blip, but 99% of the […]

Lessons From the Tank
By Joe Altieri
President
FlexScreen

Lessons From the Tank By Joe Alteiri
The Cheeseheads Are on to Something

“Excessive, inordinate zeal.” “Entertaining wild and extravagant notions.” “Obsessive enthusiasm.” Did the above descriptions strike you as positive or negative? If you said “positive,” you just might be a fanatic – according to Webster’s dictionary. Whoa, wait a minute. A fanatic? Not you! Or me. Right? Well, that depends. Consider this quote by Ralph Waldo […]

Dealer Keys to Success
By Joe Mills
Director of Marketing
Sunrise Windows & Doors

Dealer Keys to Success
The Importance of Empathy in Digital Marketing

A key characteristic of successful salespeople in any industry is the ability to empathize with their customers. Webster’s defines “empathize” as being able to, “… understand and share the feelings of another.” Today, as we continue our walk through success in local digital marketing, let’s talk about the importance of empathy in those efforts. Back […]

The Depot Dispatch
By Ed Kalaher
CEO
Window Depot USA

The Depot Dispatch
The Great COVID Pricing Shift

For most of my time in the window business, I have seen some manufacturers increase prices annually and others at least every 24 months. These increases are generally for reasons such as inflation, raw material increases or aging workforces, which increase the cost of benefits. Those reasons made more sense to me, even if some […]

S.A.L.E.S. Is Not a Dirty Word
By Dave Yoho
President
Dave Yoho Associates

S.A.L.E.S. Is Not a Dirty Word
Modern Recruiting and Hiring Tips

This has been an excellent year for most companies in our industry. Despite that fact, the combination of increased leads and labor shortage has led many owners and executives to make decisions that are detrimental to their businesses including: Hiring sales personnel and installers that are not qualified effectively or do not value the position; […]

Shop Talk
By Larry Robinson
director of operations for Quanex’s Mikron brand
Quanex Building Products

Shop Talk
Putting Your People in a Position to Succeed

Creating efficiency on a manufacturing floor can sometimes feel like a cold and calculating process. It’s about implementing the right systems and strategies, about optimizing inputs and outputs, and leveraging technological advancements to create quality products. As the operations director for Quanex’s Mikron vinyl window systems, I know this feeling well. And I know that […]

Beyond the Label
By Deb Callahan
CEO
National Fenestration Rating Council (NFRC)

Beyond the Label
NFRC Meeting Touts Collaboration to Reduce Energy Use in Homes, Buildings

Our Fall Membership Virtual Meeting wrapped up October 27, after three days focused on networking, emerging technologies, and the future of the fenestration industry. With record registrations, meeting attendees stayed engaged and participated even in an online environment. The discussion included a report on the state of the commercial fenestration market in the U.S., the […]

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