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Door and Window Musings
By Tara Taffera
Publisher
[DWM] Magazine

Door and Window Musings By Tara Taffera
A Very Real Bright Side

If you have attended any keynote speaker address in recent years you have probably heard some version of the phrase, “nobody likes change.” Many industries are reluctant to change and I think you could argue that this is particularly true on the distribution side of mouldings and millwork. The sometimes “old-school mentality” is one that’s […]

Editor’s [re]Marks
By Drew Vass
Editor
[DWM] Magazine

Editor's [re]Marks By Drew Vass
Change the Thermostat All You Want, Someone Will Always Be Unhappy

For 15 years now, it seems, I’ve had a file on my desk labeled “Softwood Lumber.” Well, maybe not a crinkled up, over-stuffed, physical folder, but at least a collection of digital files and research. I say, “it seems,” because I’m speaking somewhat figuratively. Point being this topic has been part of my life and […]

Plavecsky’s Ponderings
By Jim Plavecsky
Owner
Windowtech Sales

Plavecsky's Ponderings By Jim Plavecsky
Growing Panes

I just returned from the Glass Build Show. Attendance was light, but the attitude was not. Many of my customers who would have otherwise attended chose to stay home, mainly because they are just too busy. Those who decided to go, however, went with a mission in mind. You see, the window and door industry […]

Ray’s Fenestration Innovation
By Ray Garries
President
Global Fenestration Advisors

Fenestration Innovation
Energy Star Innovation

“It is always wise to look ahead, but difficult to look farther than you can see.”—Winston Churchill After attending GlassBuild last week and reviewing innovations that can help improve thermal performance, I’m encouraged! The new low-E coatings and combinations of coatings, along with some new work on thin triples, advises us that we can achieve lower […]

Tyson’s Take
By Tyson Schwartz
Chief Happiness Officer and Partner
Zen Windows

Tyson's Take
Stressed Supply Chains

Having been in the window industry for almost 30 years, there was one department I always found to be quiet, unassuming and reliable: the supply chain and purchasing department. They just went about their duties, did their jobs and “stuff” always showed up on time. Sure, there was an occasional blip, but 99% of the […]

Lessons From the Tank
By Joe Altieri
President
FlexScreen

Lessons From the Tank By Joe Alteiri
A Conversation and a Mini-Skirt

You may be familiar with the analogy about good conversations and mini-skirts: both should be short enough to grab attention but long enough to cover the subject. That’s an easy way to remember one of the golden rules of good conversations: Be brief but thorough. The rest of the guidelines might be a little more difficult […]

Dealer Keys to Success
By Joe Mills
Director of Marketing
Sunrise Windows & Doors

Dealer Keys to Success
The Importance of Empathy in Digital Marketing

A key characteristic of successful salespeople in any industry is the ability to empathize with their customers. Webster’s defines “empathize” as being able to, “… understand and share the feelings of another.” Today, as we continue our walk through success in local digital marketing, let’s talk about the importance of empathy in those efforts. Back […]

The Depot Dispatch
By Ed Kalaher
CEO
Window Depot USA

The Depot Dispatch
The Great COVID Pricing Shift

For most of my time in the window business, I have seen some manufacturers increase prices annually and others at least every 24 months. These increases are generally for reasons such as inflation, raw material increases or aging workforces, which increase the cost of benefits. Those reasons made more sense to me, even if some […]

S.A.L.E.S. Is Not a Dirty Word
By Dave Yoho
President
Dave Yoho Associates

S.A.L.E.S. Is Not a Dirty Word
Selling Your Company to Your Prospects

Recent research shows that the company story is one of the most misunderstood steps in the selling process. Most companies presume that it should be structured around the history of their business; however, the company story must be about the prospect. Steps in a Modern Company Story Determine the prospect’s value system; Identify the potential […]

Shop Talk
By Donna Hinkle
Senior Technical Service Representative for Quanex Building Products
Quanex Building Products

Shop Talk
The Benefits of a Continuous Commitment to Quality

Imagine yourself in the following scenario: All things considered, your operations are running smoothly given the shared challenges our industry has dealt with for the past year. Your customers are getting solid products in a relatively timely manner, your fabrication process is operating efficiently, and overall quality concerns are low. However, high demand is necessitating […]

Beyond the Label
By Deb Callahan
CEO
National Fenestration Rating Council (NFRC)

Beyond the Label
NFRC Figures Prominently at Miami’s Energy Expo

The National Fenestration Rating Council’s (NFRC) staff and board demonstrated the value of teamwork during the recent Energy Expo, when they collaborated to educate a diverse group of the organization’s stakeholders. NFRC board member Daniel Huard delivered the event’s keynote address, which was held at the Miami International Airport Convent Center, August 25 and 26. […]

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