Posts Tagged ‘ Tyson Schwartz ’

Soft-Lite Goes Hard on Crime

Dec 22nd, 2014

Soft-lite Logo

Soft-Lite Windows, a sponsor of the National Crime Prevention Council (NCPC) and McGruff the Crime Dog, now offers its dealers a program that allows them to become crime preventers in their own backyards. Dealers who join the sponsorship program will work with NCPC and Soft-Lite to educate consumers about home crime prevention strategies, particularly around […]

Managing Technology

Nov 25th, 2013

I have ‘talked’ about technology many times before, and I have to say that I am constantly playing with the new technology that comes out. I love working on my iPad or iPhone when I am mobile—I use many different apps to stay connected and organized. —Tyson Schwartz

Personal Communication

Aug 29th, 2013

With the Internet, email and now texting, customers now have “light speed” response expectations. Email has almost gotten too slow, and texting is taking over as a faster way to communicate. When a customer texts you, a prompt response is expected. But what has happened to the personal touch customers used to get? Has the […]

LRRP Opt Out Back in Play?

Jun 21st, 2013

Since the “opt out” clause was eliminated from the Lead Remodeling Repair Paint (LRRP) regulations, there has been a tremendous amount of energy expended trying to get the clause put back into the regulations. When the “opt out” was first eliminated, I do not think anyone was absolutely certain what would happen to our industry. […]


May 28th, 2013

It’s hard to believe, but we have about half of 2013 already in the books. It is finally great to realize that this is the year for revenue and profit growth. The last several years have been challenging for our industry. However, the forecasts and prognostications seem to be accurate and perhaps even a little […]

Perception vs. Reality

Mar 12th, 2013

How good do you think your sales presentation is? All of us “sales types” think we are gregarious and friendly, motivated and understand the customer perfectly. We have done a million presentations so therefore we have to be perfect. Most of us would give ourselves an A+ on our skills. But have you ever videotaped […]

Greg Irving Retires at Soft-Lite; Tyson Schwartz Fills Role

Feb 28th, 2013

Tyson Schwartz

Tyson Schwartz has been named vice president of sales and marketing for Soft-Lite LLC in Streetbsoro, Ohio. He replaces Greg Irving who is retiring after more than 33 years in the door and window industry. In his new role, Schwartz will direct the company’s sales expansion and growth, as well as oversee the marketing department. […]

Window Testing and Innovation for 2014

Jan 22nd, 2013

Energy Star is in the process of redefining energy performance criteria and zones for 2014. And it is interesting to look back and see the impact Energy Star has played on our industry. Several years ago, R-values were the common tool measuring the energy efficiency of replacement windows. However, over the years, Energy Star changed […]

What Exactly is the “Cliff”?

Dec 11th, 2012

There has been so much talk lately on the fiscal cliff, but what is it and how will affect us? Basically, the fiscal cliff is a term used to explain that several tax cuts are set to expire on January 1. Fiscal cliff simply is illustrating that consumers will have less money in their ‘pockets’ […]

So, What’s Going to Happen in 2013?

Nov 27th, 2012

Many people have asked my thoughts on what’s going to happen in the replacement window business in 2013. I try to always look at the positive factors we have going for us. The elections are over and to a degree, so are homeowners’ uncertainties. Now, as the politicians from both sides of the aisle start […]