Power Home Remodeling Group Names June ‘Power Month’ For Alex’s Lemonade Stand FoundationJune 1st, 2012 by DWM Magazine
Power Home Remodeling Group is launching a company-wide initiative, “Power Month for Alex’s,” throughout the month of June to support Alex’s Lemonade Stand Foundation (ALSF), one of the leading foundations for pediatric cancer research. To help raise funds and complement ALSF’s National Lemonade Days initiative in June, Power will host a series of events and fundraisers throughout the month within each of the eight markets it offers home improvement services. Since being named a national corporate sponsor for ALSF in April 2011, Power has donated one dollar per window, per square of siding and per square of roofing installed throughout the year, raising more than $160,000 for the foundation to date — and is on track to meet its goal of $300,000 by the end of the year.
“We have been immensely proud to introduce our employees and customers in all of our locations to the ALSF mission over this past year,” says Jeff Kaliner, Power’s founding partner. “Helping support ALSF’s National Lemonade Days by devoting an entire month to the cause is a great opportunity for us to further engage with our employees and customers and help raise awareness of pediatric cancer by bringing Alex’s incredible and courageous story into new communities across the country.”
To promote Power Month for Alex’s and share fundraising updates with employees and customers, Power will also employ a number of online tactics, including accenting the Power website in yellow; sharing updates, photos and videos of employee efforts on the company Facebook and Twitter pages; and distributing a custom Power Month for Alex’s e-newsletter to customers.