Weather Shield Launches its ReInvented CampaignJuly 10th, 2012 | Category: Industry News
Weather Shield Windows & Doors has launched its ReInvented campaign, which the company says will include a focus on new product lines, advancements in those products’ foundational technology, an improved value proposition for homeowners and an overall sense of renewed momentum.
“Our ongoing commitment to innovation and new products are at the heart of our company and have been for 57 years,” says Mark Schield, vice president of Weather Shield. “This summer, the industry will see noticeable changes in Weather Shield – changes that we’re confident will keep our business and our dealers’ businesses strong. The ReInvented campaign represents new products and marketing, and much more. ReInvented captures the idea behind changes we’re making to streamline manufacturing and continuously improve our quality. It points to our confidence in the company and our investment in the future. It signifies a renewed momentum and positive steps forward.”
As part of this campaign, Weather Shield conducted research that helped it identify market segments that offer growth opportunities for growth. As a result three product lines will be launched this year, including an architectural line, a mid-price product line and an entry-level offering of vinyl clad wood products for modest budgets.