Two Industry Companies “Ready for Recovery”November 19th, 2013 by DWM Magazine
Following more than a year of housing market recovery, Mark Savan, president of Therma-Tru Doors and Simonton Windows, says he sees 2014 as a year where the companies are well positioned to meet consumer needs by producing quality products in a timely manner and offering strong service at all customer levels.
“Our focus is on meeting the desires of everyone who ‘touches’ our products, from distributors to building industry professionals to homeowners,” says Savan. “For 2014 we will continue our focus on marketing and training support for professionals and on education related to product knowledge for consumers.”
In 2013 the housing market recovery saw consumers’ willingness to invest back into their homes, while value still played an important role.
“There appears to be a balance that consumers are looking for between performance and price in the building products they’re purchasing, rather than just price playing a major role in product decisions,” he says. “A noticeable change we’ve seen is that today’s consumers appear more educated about their window and door options than ever before.
“A consistent theme we hear from dealers and contractors is that consumers are coming to them ‘pre-loaded’ with questions about products and options. We believe the Internet has provided easy access to product information for consumers and that they’re investing substantial time in product research before approaching their contractors.”