Timbers, Jeld-Wen Announce Exclusive Naming Rights Partnership for Jeld-Wen FieldMarch 15th, 2011 | Category: Industry News
The Portland Timbers and JELD-WEN announced a new naming rights partnership for the Major League Soccer (MLS) team’s newly renovated home venue, which now will be known as JELD-WEN Field. The multi-year deal provides stadium naming rights for the downtown Portland venue, which will play host to the Portland Timbers home games, college and high school football games, and a wide variety of sports, entertainment and community-related events.
JELD-WEN and the Timbers, which will mark their debut season in MLS in 2011, made the announcement together at JELD-WEN Field yesterday. JELD-WEN Field officially will be opened to the public when the Timbers play host to the Chicago Fire on Thursday, April 14, in their first-ever home match as an MLS team.
Additionally, JELD-WEN becomes the official door and window provider for the Timbers and MLS, and will enter into an integrated partnership with the Timbers on a number of important community initiatives, both locally and statewide. The League partnership gives JELD-WEN the right to use MLS League and Club marks along with logos and marketing assets at League and select Club events such as the MLS All-Star Game and the MLS Cup.
“From a branding standpoint, partnering with the Timbers and Major League Soccer is an ideal fit for JELD-WEN,” says JELD-WEN chief marketing officer Steve Wynne. “Naming rights to JELD-WEN Field and marketing partnerships with both the Timbers and Major League Soccer provide support for an historic Oregon icon, grassroots involvement throughout the state, and access to a loyal, international fan base.”
“Soccer is an international sport and we’re an international company,” adds Wynne. “We have customers or JELD-WEN operations in every city where MLS competes from Toronto to Houston and, of course, now here in Portland. We’re extending the reach of the JELD-WEN brand to homeowners we likely haven’t reached before and who care about the comfort and energy efficiency of their homes.”