June 25th, 2012
The Summer Plateaus…
So we are in the midst of the summer, and I want to know: have your sales plateaued? Over my years in the industry, summer always indicated a time where sales leveled off. But of course, much of that experience was when we could accurately forecast trends and seasonality!
Have we just come to expect that the summer is a time for vacations and an excuse for why we aren’t selling anything? We know that business has got its share of peaks and valleys right now. But do we have to sit and accept it?
My good friend, Dave Yoho, has always said, you need windows just as much in the summer as you do in the winter. His point is simply that sometimes we let the summer excuses get in the way of doing business.
Now is the perfect time to move past that .30/.30 tax credit that dulled our marketing prowess and get back to some innovative marketing. You might put together a great summer time promo, a lead generation program, even consider a corporate facelift.
As an industry, we don’t have the luxury of letting the business come to us like it did with the tax credit promotion. Now is the time to do the things that have made us so successful as an industry. We have some of the most innovative marketing people and ideas in the industry, now is the time to use them again!
What type of promotions do you run in the summer months—what works best for you? Post a comment here.