Tend to Prospects Like BambooAugust 16th, 2012 by DWM Magazine
Farming for sales should be like tending bamboo, the versatile grass that is used for furniture, construction, and dozens of other uses. Bamboo is unusual because it takes as many as three years to final emerge from the ground. Once it emerges, it grows to heights of 30 feet at the rate of one or two feet per day!
If you want to achieve sales success, recognize that the efforts you make today may not reap rewards for months or even years. Eventually the results will come and they will become exponential. The prospect you meet today may not purchase for a year or two. When she finally comes around, she will become a loyal client that buys frequently. The success you achieve might be measured only when the results arrive, but the effort takes place much earlier. And the results will be lasting and exponential, much like the growth of bamboo.
Bamboo is a grass and also a rhizome, the type of plan with an underground root system that, once it has taken hold, is extremely difficult to eradicate. Thus when the plan is in full growth mode, you can rest assured that more bamboo will be popping up all over. The underground root system is spreading, producing the energy for future sprouts of this amazing plant. The result is much like a good prospecting regimen.
The prospects you talk to today are the sprouting clients of tomorrow. The goal of successful people should be the development of future clients. The only way to create future clients is to plant the seeds of growth today. I suggest the follow tips to help you succeed.
1. Keep track of names, phone numbers, and e-mails. You can’t possibly connect with people you can’t contact. Make you mission to store contact information and value it as the “inventory” of your sales future.
2. Keep in touch over time by providing ideas and resources that help prospects succeed before they become clients. You can’t promise to deliver resources and valuable ideas only after your prospects become clients. Thus you should be helping your understand how to growth their business. If you want ideas, see the previous article from this newsletter…”Useless Information”.
3. Keep the faith. Success is knowing that the efforts you put forth today will eventually reap positive rewards later. You can’t see the bamboo being nurtured by the soil, but it is there. You can’t see future clients’ frustrations with existing suppliers and thoughts of coming to your side, but they are there!
Give up your attachment to immediate results and focus on the efforts that produce long-term, lasting benefits. You may suffer in the short run, but your confidence in the future will eventually soar.
You may contact Rick at firstname.lastname@example.org or visit his website.