Posts Tagged ‘ Milanese Remodeling ’

The Season to Give

Dec 18th, 2012

Loyal clients make business more pleasant and profitable all year round. Now is the last chance of 2012 to give past customers more motivation to become loyal customers. The Old School way to make the most of it is to send out season’s greetings. The “Old School” CRM “Season’s Greetings” promotion requires good timing, preparation, [...]

CPR for your CRM

Oct 29th, 2012

Customer Relationship Management (CRM) is the newfangled term for dealing with clients. Cardiopulmonary Resuscitation (CPR) is an emergency procedure performed during cardiac arrest. CPR saves lives by forcing the heart to circulate oxygenated blood by manually pumping the chest over 100 times per minute. CPR delays death, but is unlikely to restore the heart’s spontaneous [...]

Selling Without Advertising?

Oct 15th, 2012

How can a door or window dealer increase sales without gambling money on expensive and risky advertising campaigns? Home improvement contractors are finding it harder to justify investing in traditional marketing campaigns because of disappointing returns on their advertising investments. Remodeling companies who depend on traditional marketing methods – direct mail, print, radio and television [...]

Did you Get a Pay Raise?

Sep 10th, 2012

I got a pay raise yesterday. I received the renewal notice from my health insurance provider, HealthAmerica, and I found an increase in my premiums of 99.4 percent. Of course, this is an increase in overhead expenses for me as a small business owner. But, looking on the bright side, I got a pay raise. [...]

Is Andersen a Dinosaur or an Elephant?

Aug 24th, 2012

There can be no question that Andersen Windows and Doors is very big. Andersen Corp. is one of America’s largest privately held companies with annual revenues estimated at more than $100 billion and more than 10,000 employees. The longevity, size and marketing efforts of Andersen made the company the Kleenex™ of the window business. It [...]

Window and Door Industry from A to Z

Aug 9th, 2012

Every specialized field has their own vocabulary and the door and window industry is no exception. During my sales presentation I talk about things like U-Factor, low-E, DP rating, etc., and it is a foreign language to my clients. I believe translating our language for my clients is essential to the sales process. An educated [...]

The Legend of the Grey Couch

Jul 17th, 2012

Since 1950 the Miami Somers Company has been the premiere exterior remodeling company offering energy-efficient doors and windows to property owners along the Jersey Shore from its showroom on Route 9 in Somers Point, N.J. I was down the shore last week and briefly caught up with Charles Zuschnitt, the owner of the Miami Somers [...]

Going the Distance

Jun 18th, 2012

When I make a sale at Milanese Remodeling it is a lot like getting to the starting line of a race. First, I had to train and practice to qualify for the race. Then, I step into the starting blocks and run hard from the sound of the starter’s pistol all the way to the [...]

Are Window Dealers Making a Profit?

May 17th, 2012

Hopefully your window dealers’ hard work is paying off right now. Good weather has let them install product. Their phones are ringing from yard signs, they’ve canvassed neighborhoods and done proximity mailing to create leads. Estimates are coming in over the phone and the Internet. They’ve sold more jobs, received deposits and ordered more windows. [...]

Will Your New Dealers Sink or Swim?

Apr 30th, 2012

It seems manufacturers are spending more time and money bringing new dealers aboard. They have to replace dealers who got knocked overboard by the stormy economy and drowned. They need new dealers to make up for ones that jumped ship. Manufacturers are also searching high and low for new dealers in unchartered territories – where [...]