Posts Tagged ‘ Mark Milanese ’

“How to Get More Customers”

Nov 4th, 2013

 Fewer door and window customers are watching television commercials, hearing radio spots, reading print ads placed in newspapers, magazines and mailboxes, or looking in the yellow pages for phone numbers. If that is where most of a company’s advertising budget is still being spent, it is no surprise to find a diminishing return on advertising [...]

Should Women Sell Doors and Windows?

Oct 7th, 2013

“Breaking the Door and Window Glass Ceiling” caused controversy all across North America. My article about door and window executives hiring more women for sales and marketing may not be as important as the latest Washington crisis, but it blew up my phone, filled my inbox with mail and even prompted people to visit me [...]

Breaking the Door and Window Glass Ceiling

Aug 20th, 2013

Is it possible women hold less than one percent of the sales positions in the door and window industry? This is bound to change and women will become more involved in the sale and marketing of doors and windows, if only because it is good for business. After 30 years of dealing with hundreds of [...]

Nice Touch!

May 20th, 2013

Every dollar of profit I ever put in my pocket came out of the wallet of a past customer. The same people who gave me income yesterday can give me revenue today and tomorrow if I keep in touch with them. If you’ve read my past blogs, you know I believe in staying in touch [...]

Smart Glass vs. Stupid Birds

Mar 18th, 2013

Are we creating a big problem if smart glass makes stupid birds angry? Here is some bird food for thought. This February a client called to tell me about a little birdie in his backyard. It had a gray pompadour, big black eyes, a black forehead and orange sides. This homeowner was not a birdwatcher. [...]

Work Hard, But Have Fun

Mar 11th, 2013

Johnny is my dentist and I just got out of his chair. Most people might find it hard to hold a conversation while having their teeth cleaned. Those, like me, of Italian ancestry know it is far from impossible to communicate with grunts and hand gestures, but while I am in Johnny’s chair it is [...]

Fiscal Cliff Rescue Saves Energy Tax Credits

Jan 17th, 2013

Did you know the “American Taxpayer Relief Act of 2012” also reinstated energy efficiency tax credits for both business and private property owners? Unless you have been living under a rock you know Congress saved the US economy from falling off the fiscal cliff by passing legislation known as the “American Taxpayer Relief Act of [...]

Was that a Red Light?

Jan 4th, 2013

On New Year’s Day we celebrated a fresh start at the crossroads where the past and present meet the future. It is a major intersection we can plan to go through about 70 times while we travel on the road of life. Did you come to a complete stop and look both ways before proceeding? [...]

How to Compete with Santa

Dec 4th, 2012

The end of the year empties homeowners’ wallets and fills up their calendars. Your potential clients are busy with shopping, travel and party plans. How can door and window dealers compete for consumers’ time and money now? One “Old School” way to generate sales during the holiday season is to rehash old leads. Even very [...]

Is Andersen a Dinosaur or an Elephant?

Aug 24th, 2012

There can be no question that Andersen Windows and Doors is very big. Andersen Corp. is one of America’s largest privately held companies with annual revenues estimated at more than $100 billion and more than 10,000 employees. The longevity, size and marketing efforts of Andersen made the company the Kleenex™ of the window business. It [...]