Posts Tagged ‘ Jim Plavecsky ’

Wide-Angle Marketing Insight

Nov 14th, 2013

Last week I visited a major prospect to pitch a high-end composite window technology. When I entered their conference room, I was surprised to find that I wasn’t the only guest. Our prospect had invited one of its major dealers to sit in on the presentation, so we were no longer presenting to just our [...]

Energy Star 6.0 – What’s All the Controversy?

May 21st, 2013

I guess I don’t understand the controversy surrounding the proposed 2014 Energy Star Version 6.0 requirements for Energy Star’s Northern Zone. Now, the whole concept of Energy Star out of the gate was to set energy-efficiency standards for window systems that set apart above average window systems and to educate consumers about window energy efficiency [...]

Recent Events Place Safety on the Mind

Mar 19th, 2013

Recent events are pushing door and window security features into the spotlight, and concern over security is definitely on the rise. First there was the recent school shooting in Newtown, Conn., in which the gunman shot and broke through the glass of the front door to gain entry. This event brought renewed interest in increasing [...]

The Long Term Approach to Thermal Performance Strategy – Look at the Frame!

Feb 25th, 2013

Just about every manufacturer I talk to these days is scrambling feverishly to analyze the thermal performance ratings of their various window product lines to make sure they have the most cost-effective solution available to be in compliance with the upcoming Energy Star requirements. The approach I most often see is to rank proposed changes [...]

How Well Do You Network?

Jan 28th, 2013

Given the shrinking marketplace that we have seen over the last few years, our industry has seen its fair share of company closures, corporate downsizings and acquisitions. Sometimes I hear of people in key positions losing their jobs and it takes a long time for them to find something new. Other times, they are back [...]

Sales Training: Prepare to Seize the Moment and Win the Sale

Jan 3rd, 2013

Cold and snowy Januarys are typically the slowest month of the year in the building related industries. However, spring will be here before we know it and the fenestration sales battles will begin. So now is the time to get the troops together for training. Even the most seasoned sales people need training to stay [...]

I take Christmas Personal

Dec 14th, 2012

Sending Christmas cards or Holiday Greeting e-mails to customers is great but nothing beats a phone call. It is impossible to visit all of your customers during the month of December and this is why we have Christmas cards. However, I have found that nothing is better than a phone call to convey a special [...]

What Do You Offer That Sets You Apart?

Dec 3rd, 2012

What is the best thing that a door and window company can offer to stand apart from the competition? Price? Somebody else can always match your price if they want the business bad enough! Service? In today’s demanding consumer market and fierce competitive environment, if you don’t have great service then you won’t be around [...]

Thanksgiving: A Time to Give Thanks and Reflect

Nov 19th, 2012

This is a week to reflect and give thanks. It has been a tough few years in the door and window industry–like nothing I have seen in 25 years. Many companies have survived the rocky economic times but some have fallen. The ones that have made it through have had to redefine the way they [...]

Having Fun and Building Relationships

Oct 10th, 2012

This week I am attending a golf outing hosted by one of my customers and I will be golfing not only with them but also with their customers as well as architects who are responsible for determining the specifications upon which the business projects are based. The idea is not to compete in golf. At [...]