Posts Tagged ‘ Green Guides ’

FTC Watches over Environmental Misrepresentations with “Green Guides”

Nov 7th, 2013

Consumers deserve and are entitled to accurate information about the products they are purchasing. It’s for this reason that Elizabeth Scott says the Federal Trade Commission (FTC) is very serious about protecting customers from misleading and deceptive environmental claims with its specific guidelines for environmental marketing. More commonly known as the “Green Guides,” the federal […]

Guest Blog: You’re a Fear Monger!!

Oct 9th, 2012

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“That’s what you are!” hissed the architect, wagging his finger at me just before he stomped out of the session I gave on Federal Trade Commission Green Guide implications at the Southern Design Symposium on October 4, 2012. It’s not the first time I’ve been the bearer of unwelcome news and I doubt it will […]

FTC Issues Long-Awaited Version of Revised “Green Guides”

Oct 1st, 2012

The Federal Trade Commission (FTC) has been working on revising its “Green Guides” since 2010 and today the commission announced that the revisions are now complete. The guide is designed to help marketers ensure that the claims they make about the environmental attributes of their products are truthful and non-deceptive. The revisions to the FTC’s […]