Posts Tagged ‘ consumers ’

Thank You, Renewal by Andersen!

Oct 20th, 2014

Everyone in the replacement window industry owes a huge debt of gratitude to Andersen for promoting the need to replace windows to homeowners … and for raising the expectation of the price homeowners should pay for new windows. Over the past few years Andersen has gone on a marketing rampage to promote “Renewal by Andersen” [...]

Doors and Windows or Granite Countertops?

Nov 12th, 2013

“Surveys say consumers want energy efficiency in remodels, but at the point of sale, they put their money into granite countertops,” Arlene Zavocki Stewart, president at AZS Consulting Inc. told me on LinkedIn, after my most recent DWM blog. Then she asked me, “Why the disconnect? Do you think it’s because of bad surveys, fickle [...]