Superseal Realigns Manufacturing and Distribution OperationsJanuary 5th, 2012 by DWM Magazine
Hurd Windows and Doors announced that its subsidiary Superseal Windows and Doors converted its South Plainfield, N.J., manufacturing facility into a distribution and service center on January 3, 2012. According to the announcement, the move is part of the company’s plan, which began in early 2011, to centralize its manufacturing capability in its facility in Merrill, Wis., near Superseal’s parent company, Hurd.
“While New Jersey will continue to be home to Superseal’s distribution and warranty parts center, as well as our customer and field service operations, we felt it was critical to centrally locate the manufacturing plant as we take the Superseal brand to a national and international level,” says Dominic Truniger, president and CEO of Hurd Windows and Doors. “The move makes a lot of sense as we can now utilize the existing Hurd transit lines, in addition to taking advantage of newer high-tech equipment in the manufacturing process. This will help optimize both efficiency and cost effectiveness.” Truniger adds that a number of Superseal’s products, including its casement line, are already being manufactured in the new Merrill facility.
In addition, Truniger says Hurd is making significant investments into Superseal, including upgrading products and options, and expanding the technological sophistication of its e-Bid ordering process.
In conjunction with the move, Superseal is announcing an upgraded product platform which, according to the announcement, is better aligned with Hurd premium wood products.
Truniger says that while lead-times will be extended during the manufacturing transition in January, the company expects to quickly resume its standard 10-day lead-time.