Soft-Lite Windows LLC Gets Cooking

October 4th, 2013 by DWM Magazine

Soft-Lite Windows says it is helping its dealers generate more leads and referrals and close more sales — as well as helping consumers achieve even greater energy efficiency in their homes — by offering Lake Industries Platinum Cookware.

Now, Soft-Lite’s dealers can offer their homeowner customers, and prospective customers, Lake Industries’ exclusive, energy-saving cookware in conjunction with high-performance windows for even better thermal efficiency. Soft-Lite dealers can use this cookware as an appointment guarantee to generate more low-costs leads, as a gift to any customer who provides a referral that results in a sale, or in any number of other creative ways.

“We at Soft-Lite are very excited to offer Lake Industries Cookware,” said Tyson Schwartz, vice president of sales and marketing. “It is an excellent tool for conserving energy and enhancing a home’s thermal efficiency, so it fits hand-in-hand with the Energy Star labeled windows that we manufacture.”

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